PRONGHORN
Extensive Photo and Video
Bend Oregon, 2019
"ALA not only produced high quality content, but provided service from beginning to end that went far beyond the typical service in the media world. From the hours spent planning content strategy to the long days on set creating content, Matt and Mike gave attention to detail and put forth extensive effort to create the vision that we were looking for. The level of creativity that ALA brought to the project was the highest quality and delivered a fresh and unique perspective setting us apart from our competition."
-Rebecca Zook, Sales and Marketing Manager, Pronghorn Resort
Now known as Juniper Preserve, Pronghorn was a golf resort in Bend, OR. When they came to us, they had a need to completely redesign their brand. The goal was to transform from their outdated dungeon aesthetic and golf-forward reputation into a nationally acclaimed wellness destination for their residents, members, and guests. They had concrete goals to sell more real estate on property, book more hotel stays, book more high-end lodge stays, establish themselves as a foodie destination, and promote more community events, wellness events, weddings, and corporate retreats. This project was unique in that it required an immense amount of high-end photos and videos to re-establish their brand, website, and social media content.
CASE STUDIES
In the end, the architectural photography deliverables alone consisted of real estate, hotel room, lounge, pool, spa, restaurant, reception, common space, and contextual exterior photography. Additionally, we delivered a brand video, lifestyle video, website video loops, lifestyle photography, food photography, landscape, and golf photography.
This project provided several unique challenges. They needed new architectural photos of every space, and they needed consistency in style despite half the spaces being reconstructed to their modern aesthetics and half the spaces remaining as their old dark stone lodge. We focused on consistency in lighting style and staging, despite the massive difference in architecture and interior design. In the outdated rooms, we often had to deal with large dark spaces that had windows blasting in the intense desert sun. Since we couldn’t bounce light off the dark wood walls and ceilings, we used massive wite foam core boards and 8x8 silk fabrics to bounce or direct light where we needed it. In edit, we needed to take great care in mastering to make sure that this bright, airy vibe was kept consistent across many different spaces in the photo set. On a personal note, we lived on BLM land in the area for much of the summer to be close to work.